About
The future is already here. It just isn't evenly spread.
The writer William Gibson said it first, and it's true in Atlanta: some neighborhoods get new tools, jobs and ideas early, others late. We help the organizations that serve them get ready, one 12-week project at a time.
Who we are
Small on purpose. One project at a time.
You work directly with the person doing the work, from the first call to the hand-off, not a team you never meet. That's why we take on one project at a time.
Jamal Thorne
Founder
Leads your workshop and runs your project from the first call to the hand-off.
Jamal Thorne founded It's Abundant! after eleven years building with new and emerging technology, working with brands like IBM, Hilton, P&G and The Home Depot.
How we work
Four things we hold to.
Plain words
If a 15-year-old can't follow it, we rewrite it.
Only real numbers
We don't invent clients, figures or quotes. If something hasn't happened yet, we say so.
Young people at the table
They'll live longest with today's decisions. They get real seats, and they get paid.
Test it small first
A small test with real people teaches more than a big plan that never leaves the slide deck.
Why “It's Abundant!”
Most talk about the future sounds like scarcity.
We think that story is too small. There's more possible here than people are told.
We also write Where's the Future?, a free monthly letter on what's changing, with sources.
Rather write?
hello@itsabundant.com